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Desi to Desire — Premiumisation lessons from goli soda

Desi to Desire — Premiumisation lessons from goli soda

Rather than reinventing the wheel, premium brands elevate familiar products, making them more appealing. This is evident in the way the goli soda is now positioned as a nostalgic, artisanal beverage, often sold at a premium with fancier packaging.
Last Updated : 14 August 2024, 05:35 IST
Last Updated : 14 August 2024, 05:35 IST
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