'Trust me, bro': Zoho's Sridhar Vembu promises user privacy security in Arattai Messenger soon

With Union Ministers promoting swadeshi (indigenous) Information Technology products, Sridhar Vembu's Arattai Messenger is huge traction in India.

Arattai Messenger registered a 100X surge in traffic and saw more than a million downloads on both iOS and Android phones. However, people have begun to raise privacy concerns over the app not having end-to-end encryption.

To allay the fear, Zoho Corp co-founder Sridhar Vembu took to the X platform urged Arattai Messenger users trust the company and assured to bring end-to-end encryption as early as November.

However, the Vembu message got trolled on social media platforms with 'Trust me bro' memes.

However, some people were content with Vembu's assurance and also took a pot shot that hypocrasy of people, who willingly share home address at malls and other shops to win prizes.

Vembu, in a separate message, reassured users that the personal data in the messages exchanged between individuals on the Arattai Messenger is not intercepted or tracked by the company and will never use any form of user information for monetisation.

Arattai was inspired by the Zoho Cliq app for enterprise customers and retains some of the latter's features. Business customers need older data, so it gets stored in a cloud server.

Sridhar Vembu.

Now that Arattai Messenger is getting traction among private users, it will soon get privacy and security features.

Besides Arattai Messenger, Indian users are switching to Zoho Mail and Ulaa Browser. The latter registered a record downloads last week.

It has now reached the number one position in the Apple App Store in the utilities segment.

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