BMW Group India has announced that it has delivered 6,604 units of BMW and MINI cars in 2020. BMW India registered sales of 6,092 units and MINI India of 512 units. BMW Motorrad sold 2,563 motorcycles.
Vikram Pawah, President, BMW Group India, said: “BMW Group India has demonstrated resilience and determination in a tough environment full of new challenges. The strength of our brands, well-structured operations along with the dedication of our employees and dealer partners drove the business to adapt quickly and perform.
“With improving macroeconomic indicators and consumer confidence, BMW Group India picked up momentum with remarkable efficiency and vigour. We registered strong results at the end of a very difficult year and propelled our segment share significantly in the Indian luxury car market. We are looking towards 2021 with renewed confidence and optimism.”
BMW India saw contribution of over 50 per cent coming from the locally-produced sports activity vehicle (SAV) range including the BMW X1, the BMW X3 and the BMW X5.
MINI India increased its market share in the premium car segment despite the difficult industry scenario, the group also announced. The locally produced MINI Countryman had a share of over 40 per cent in sales. The MINI Hatch and the MINI Convertible contributed over 23 per cent each.
BMW Motorrad India posted an annual growth in 2020 and the main contributors to this were the new BMW G 310 R and BMW G 310 GS. Together, the two motorcycles had a share of over 80 per cent in yearly sales. The BMW R 1250 GS/ GSA, the BMW F 750/ 850 GS and the BMW S 1000 RR also held on their position as important contributors.
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