<p>HDFC Bank has announced the launch of its Unified Payments Interface (UPI) on Chillr. With this launch, HDFC Bank’s UPI will be available on Chillr, in addition to the bank’s mobile banking app. </p>.<p>Launch of HDFC Bank UPI on Chillr will benefit customers of 44 banks, that will now be able to conduct digital transactions seamlessly using the Chillr app. These transactions conducted on Chillr will go through HDFC Bank’s UPI platform. <br /><br />Started as India’s first multi-bank payment app, Chillr has been running on Immediate Payment Service (IMPS), with 11 banks prior to this launch and has achieved a milestone of monthly transaction value of over Rs 500 crore.<br /><br />With HDFC Bank UPI on Chillr app, the startups’ base will expand as customers of over 33 more banks will be able to use it, in addition to existing 11 banks. During the private beta testing of HDFC Bank’s UPI on Chillr, over two lakh customers were using the UPI platform.<br /><br />With the launch of UPI, Chillr is targeting a monthly transaction value of $1 billion (Rs 6,600 crore) and 10 million transacting users by the end of this year. Chillr, currently, has more than 70% of new users coming on the platform through word of mouth, attributed to its unmatched user experience. It is this app experience which will fuel the next phase of growth of Chillr, rather than cashbacks and discounts.</p>
<p>HDFC Bank has announced the launch of its Unified Payments Interface (UPI) on Chillr. With this launch, HDFC Bank’s UPI will be available on Chillr, in addition to the bank’s mobile banking app. </p>.<p>Launch of HDFC Bank UPI on Chillr will benefit customers of 44 banks, that will now be able to conduct digital transactions seamlessly using the Chillr app. These transactions conducted on Chillr will go through HDFC Bank’s UPI platform. <br /><br />Started as India’s first multi-bank payment app, Chillr has been running on Immediate Payment Service (IMPS), with 11 banks prior to this launch and has achieved a milestone of monthly transaction value of over Rs 500 crore.<br /><br />With HDFC Bank UPI on Chillr app, the startups’ base will expand as customers of over 33 more banks will be able to use it, in addition to existing 11 banks. During the private beta testing of HDFC Bank’s UPI on Chillr, over two lakh customers were using the UPI platform.<br /><br />With the launch of UPI, Chillr is targeting a monthly transaction value of $1 billion (Rs 6,600 crore) and 10 million transacting users by the end of this year. Chillr, currently, has more than 70% of new users coming on the platform through word of mouth, attributed to its unmatched user experience. It is this app experience which will fuel the next phase of growth of Chillr, rather than cashbacks and discounts.</p>
