Mars India launches new pet food brand

It also unveiled an all-new packaging and re-launched the complete range of Pedigree food for Dogs.

Studies conducted by Mars International India indicate that 96 per cent of pet owners feed their pets with snacks and treats in various forms – most of these on a daily basis largely motivated by their own snacking habits. This launch of Pedigree’s range of Snacks & Treats comes in light of these developments with an aim to promote the key aspect of responsible pet ownership amongst pet owners, the company said. “Three variants of Snacks & Treats from Pedigree are not only healthy snacks, they also provide functional benefits like reducing the risks of dental diseases, help in development of bones and teeth or strengthening their immune systems” the company claimed.