Adlabs enters media BPO business

Spread over 90,000 sq ft, it will employ 1,200 persons within a year and maintain the standards of the Motion Picture Association of America (MPAA).
The BPO is aimed at providing a comprehensive one-point solution for the transition from analog to digital and physical media to digital media.
"Globalisation of media services is well underway. Adlabs is uniquely positioned, having significant and several years of experience in handling film media in various formats," said Anil Arjun, CEO Adlabs Films.
The BPO has already commenced business with 300 employees and recently obtained a prestigious order for digitalisation and digital restoration of 1,000 films preserved by the National Film Archives of India (NFAI), Pune.
Equipped with the optical fibre network, the comprehensive services of the media BPO enable a distinctive and complete offering to Adlabs' worldwide clients, Arjun said.
The BPO addresses the needs of content owners, International Studios, Broadcast and Television Networks, Library owners and mobile companies across the world.
The services of the BPO include Restoration, Encoding, Transcoding, Compression Authoring, Format and Standards conversion, Duplication and Dubs, Meta Tagging, Repurposing/Versioning, QC and Broadcast Logistics and Archiving, Arjun said.
Over the last four months, Adlabs has also successfully transmitted several films over its optical fibre network to distribute movies in the US.
This capability opens a floodgate for the media services to be carried out in India for major international media clients, he said.
The fibre backbone also means greater encrypted security, more flexibility, time saving and price advantages, he added.