IBM pegs India to lead the 2nd IT wave adoption

Aims to cash in on SMBs in the country

It said that 40 per cent of Indian companies, surveyed by the firm in July, said they wanted to be first to adopt a new technology, while only 11 per cent said they would wait till technology was widely available.

 “In India, companies have cut back less and have really continued their investments. I think India is poised to lead the second wave of IT adoption and small-and-medium businesses (SMBs) are the engines driving this economic growth,” IBM Vice-President General Business & Marketing Surjit Channa, told PTI here.

 “I know of many companies that suffered from the recession but Indian companies have continued and survived... because they seem to be more forward-looking than their counterparts in the West and round the world,” Channa said.

The recession had forced 37 per cent companies world-wide to slash their IT budgets compared to only 15 per cent in India, the survey said.
The US-based multinational has identified India as one of its major growth markets and will continue to invest here along with Brazil, China and Russia. “We embarked on a geographical expansion in India and opened 13 new offices in Tier II cities. We will continue to invest here and in other growth markets, mainly BRIC countries,” IBM Director (India/South Asia) Ramesh Narasimhan said.

IBM intends to cash in on the business coming from small and medium businesses (SMBs), which represent more than 90 per cent of all businesses and employ over 90 per cent of the world’s workforce, producing more patents than large firms.
IBM’s General Business unit accounts for about 20 per cent of its total revenue world-wide and is one of the fastest growing units for IBM India.

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