YFRT, encouraging female riders

YFRT, encouraging female riders

In a bid to educate young women to adopt safe riding habits and encourage female riders who are anxious about riding, Yamaha Motor India conducted the Yamaha female riding training programme (YFRT) in GSSS Institute of Engineering and Technology for women in Mysore on Saturday. More than 80 female students participated in this training programme.

The company has developed and launched the Yamaha female riding programme for female customers who are concerned about riding a scooter or want to obtain a riding license.

It also plans to conduct the YFRT programme in various cities across India for women who feel the need to be training on riding a two-wheeler.

Viable option

Jun Nakata, Director, Yamaha Motor India Sales Pvt Ltd, said that many young girls preferred riding a scooter, as it was viable option for commuting. Hence it was necessary to encourage them by providing quality training with strong and stable instructors.

The programme has also been conducted in Chennai, Kolkata, Bangalore, Pune, Hyderabad, New Delhi and Coimbatore.

 The company plans to take the programme forward to smaller towns and cities and hopes to have a wider reach among female riders in such towns and cities, where two-wheeler market is considerable large and need for spreading awareness about basic riding habits is necessary.

The company has also expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer programme.

Applications invited

Mysore:  Sahitya mattu samkrutika pratishtana, Mysore, has invited applications from eligible candidates below 22 years for conferring Balashree, Yuvashree, Sadhanashree awards. Those selected will be presented with the awards at a programme to be held in the month of May, said a release from pratishtana’s general secretary Rekha Santosh. A book release function will also be held on the day.

The awards are being presented with an objective of encouraging young talents. Those children below 14 years can apply to Balashree award, those between 14 and 18 years may apply for Yuvashree and those who are between 18 and 22 are eligible to apply for Sadhanashree, if they had achieved in any fields. Contact, 9886341957.