Philips Healthcare eyes value segment


Philips Healthcare plans to tap the tertiary segment of the market with products of two companies it acquired last year. Philips had acquired India-based Alpha X-Ray Technologies, a leading manufacturer of cardiovascular X-Ray systems and Meditronics, a leading manufacturer of general X-Ray systems.

Talking to Deccan Herald, Philips Healthcare India Senior Director & Business Head Anjan Bose, said: We decided to enter the value segment as this is relatively untapped. This is because not only hospitals in Tier II and Tier III cities, but even high-end hospitals need mid-level, affordable equipment.” In March 2009, Philips had announced its entry into the home healthcare market in India by introducing Philips Respironics product categories in obstructive sleep apnoea management and home respiratory care.

In this regard Bose said: Philips Healthcare’s integration in the home healthcare market in India is going to happen soon and we are planning to launch the products by 2010. We are studying the market and have a team dedicated to this segment. The segment has a tremendous potential as number of hospitals are insufficient to cater to the needs of patients and they will be competitively priced, he said.  

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