<p>Zee Entertainment Enterprises Ltd (ZEEL) today launched premium channel 'Zindagi' with content primarily from Pakistan.<br /><br /></p>.<p>The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.<br /><br />"We are creating a new category with the launch of this premium channel.<br /><br /> We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.<br /><br />The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.<br /><br />In the first few weeks of launch, the channel will run 6-7 shows.<br /><br />"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.<br /><br />The channel will have a dual revenue model -- subscription and advertising.<br /><br />Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.<br /><br />In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.</p>
<p>Zee Entertainment Enterprises Ltd (ZEEL) today launched premium channel 'Zindagi' with content primarily from Pakistan.<br /><br /></p>.<p>The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.<br /><br />"We are creating a new category with the launch of this premium channel.<br /><br /> We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.<br /><br />The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.<br /><br />In the first few weeks of launch, the channel will run 6-7 shows.<br /><br />"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.<br /><br />The channel will have a dual revenue model -- subscription and advertising.<br /><br />Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.<br /><br />In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.</p>