"Baywatch" star Pamela Anderson has stripped naked for PETA's latest campaign.
Recreating the popular shower scene from "Psycho", the 47-year-old actress teamed up with the animal rights community to raise people's awareness of meat trade's water waste and offer a solution to the California drought, reported Ace Showbiz.
In the black-and-white picture photographed by David LaChapelle, the former "Baywatch" star mimics Janet Leigh in a scene from the 1960 Alfred Hitchcock classic movie.
She wears nothing and only covers her front with a small towel while screaming in the shower.
"Meat and dairy farms drain half the country's water. Making a splash for the environment doesn't just mean shorter showers. Try vegan," a message reads.
The campaign came following national debate of water restriction which stemmed from a devastating drought in California.
It is claimed that the disaster was prompted by the excessive usage of water of the state's meat industries.
Published 19 May 2015, 10:53 IST