Zika outbreak forces Tatas to rename 'Zica'

Zika outbreak forces Tatas to rename 'Zica'
Tata Motors has decided to rename its latest hatchback ZICA, derived from “(Zi)ppy (Ca)r” due to the recent outbreak of Zika virus in many countries.

“Empathising with the hardships caused by the recent “Zika” virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car,” the company said.

The new car will be showcased publicly for the first time at the Auto Expo 2016, in New Delhi (Greater Noida) from February 3–9, 2016. While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter, the company added.

Tata Motors is banking a lot on its recent launches as well as upcoming launches to turn around the fortunes of the company. The company has been witnessing a steady decline in its passenger car sales over the last few months.

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