Practo unveils new brand identity, logo

Practo unveils new brand identity, logo

Online healthcare platform Practo on Wednesday unveiled its new logo and brand identity ‘Your Home for Health’.

It is now focused on opening the platform to more healthcare stakeholders including insurers, pharmaceutical companies, medical devices companies and others.

“Around 18 months ago, as we realised that Practo’s platform was getting built and will be at scale soon, we embarked on a parallel journey to create a brand identity reflective of our position as a neutral tech platform that connects healthcare stakeholders,” the company said.

For this, Practo has partnered with the New York-based design firm Chermayeff & Geismar & Haviv (CGH). “We wanted to create an identity that was global, bold, distinctive and represented Practo’s role as a platform that connects various stake holders in the healthcare ecosystem,” it said.

“We are excited to reveal our new global brand identity that better reflects our role in the ecosystem. Practo is the platform that connects any two stakeholders in healthcare, be it patients, providers, insurers, medical devices and more,” Practo Founder and CEO Shashank ND said.