Ratnaja’s latest project, Premism has offered the newcomers in Sandalwood a chance to show off their talent. The movie is woven around love but promises not to be one of those typical love stories. 

Starring Amoolya along with Varun and newcomer Chetan, the movie will hit the screens on April 2. Ratnaja and producer Ajay Gowda have unplugged all strategies to promote the film. The duo has been trooping in and out of several colleges in the City, all in an effort to popularise the film.

They also went online to advertise the film. “I don’t believe in publicity gimmicks. No gimmick can last long. Our effort is to bring the crowd to the theatres for the first week. If they like the film, the rest of the crowd will follow,” says Ratnaja who handled direction, story and screenplay.

A typical love triangle, Premism explores the emotions and sensitivity of youngsters. “Every beautiful girl gets proposed to during her college life. I have woven the story around this simple thought. It’s a family entertainer,” he says.

Amoolya is happy about her role in the film. She says, her character is different from what she had essayed in Cheluvina Chittara and Chaitrada Chandrama. Interestingly, she has straightened her hair for the role. “After looking at the stills and promos of Premism, my fans called me to tell that I am looking prettier in straight hair. More than my looks, the character I play in this film is a challenging one,” says Amoolya, brushing her hair back.

The film has been completed with the help of three cameramen. While Sheetal Jain worked in the first schedule, Ananth Urs took over from the second half. For post -production, Jnanamurthy replaced Urs. “We have used Viper Camera for this film.

So, we chose Sheetal Jain, who is comfortable with digital cinematography. Due to some problems he couldn't complete the film,” reasons Ratnaja. Ananth Nag, Avinash, Rekha V Kumar, Sangeetha, Shobharaj, Sharan, Prasad and Suneetha form the rest of the cast.