Billion Capture+, the first smartphone from Flipkart-owned brand Billion, will go on sale at 12 am IST on Wednesday.
This will happen along with other launch offers to make it an attractive buy.
Commenting on the sales, Billion Category Head Hrishikesh Thite said the Billion Capture+ packs an impressive set of features, all designed to deliver on Indian smartphone buyers' biggest needs.
"To make the proposition even more attractive on the launch day, we've also lined up many exclusive offers,"said Thite.
Designed specifically keeping in mind Indian smartphone buyers' needs, the MadeForIndia phone will be available in two variants - the 3GB RAM/32GB internal storage variant at Rs 10,999 and the 4GB RAM/64GB internal storage variant at Rs 12,999.
The Capture+ will be available with a slew of offers on the launch day, including 10% instant discount with HDFC Bank Debit and Credit Cards (T&C Apply) and extra Rs 1000 off on exchange of select models of Lenovo K5 Note, Honor 6X, and Redmi Note 3.
According to Flipkart, buyers will get additional 20% discount on products under the Billion range, and up to 60% discount on Flipkart SmartBuy products.
According to Flipkart, the company also offers the free cloud storage service for the device.
There's also 60GB of additional data from Idea Cellular, 3-month subscription to SonyLIV Premium, and a 10-ride Ola Share Pass worth Rs 249.
Besides metallic body and come with rounded corners for easy grip, the The Billion Capture+ runs on stock Android 7.1.2 Nougat with a promise of no bloatware and an upgrade to Android Oreo.
It has a 5.5-inc full-HD (1080x1920 pixels) display with 2.5D Dragontrail glass on top and a 401ppi pixel density. It packs a 3500mAh battery and is claimed to offer two-days of battery life.
Flipkart says that the Billion Capture+ smartphone will be supported by the pan India after sales service network of F1 Info Solutions, which is now owned by Flipkart.