Godrej Properties Limited (GPL) on Monday announced the Godrej Public Art Initiative through which it will partner with leading contemporary Indian and international artists to bring public art to its projects across India.
Commmenting on the development, Godrej Properties Executive Chairman Pirojsha Godrej said art has the power to inspire, to provoke discourse, and to enrich our communities and neighborhoods.
"We are excited to promote public art in India and are thrilled to partner with artists of the caliber of Subodh and Manish to build on this exciting initiative," said Godrej.
The first two artists Godrej has partnered with as part of the programme are Subodh Gupta and Manish Nai, both of whom are amongst India's brightest artistic talents.
Both artists have created large-scale works that have already been installed at Godrej BKC, a LEED Platinum rated commercial office building at Bandra Kurla Complex in Mumbai.
The two art installations at Godrej BKC are "Aakash, Pataal, Dharti (Space, Depth, Surface), 2016" by Subodh Gupta positioned outside the building, and a site-specific wall sculpture, "Untitled, 2017", by Manish Nai in the entrance lobby.
In addition to these installations at Godrej BKC, both Subodh Gupta and Manish Nai are also working on monumental installations for Godrej Properties' flagship project, The Trees, in Vikhroli. The details on these installations will be subsequently announced.
Apart from incorporating public art into its own developments, Godrej Properties said it is supporting public art in locations across India. Godrej Properties will be a sponsor of the Madhavendra Sculpture Palace at Nahargarh Fort, one of India's first sculpture parks that is being planned within an iconic location in Jaipur.
Godrej Properties is developing residential, commercial and township projects spread across approximately 147 million sqare feet in 12 cities.
While net profit nearly doubled year-on-year to Rs44.16 crore in the September quarter, GPL sales during the first six months of 2017-18 stood at Rs2,809 crore, a 40% increase from a year earlier.