Paytm Mall QR helps FMCG brands drive sales

Paytm Mall, owned by Paytm Ecommerce Pvt Ltd, on Tuesday said the integration of QR code with FMCG brands helped them drive sales.

The ecommerce platform integrates the Paytm Mall QR with brands to provide product information, attractive offers and drive repeat orders.

In a release, Paytm Mall said the platform is fast emerging as the destination for daily needs product shopping for consumers through various brand partnerships and integrations.

Paytm Mall Chief Operating Officer Amit Sinha said, "We have been doing various joint campaigns to take these products to the masses. Our Paytm Mall QR has played a pivotal role towards driving the consumer engagement and promoting product sales," he said.

Sinha said the company is on the path to become the largest FMCG platform across the country. "We will continue our efforts to offer innovative customer-centric solutions for our partner brands," he said.

The company also stated that it is actively engaged with partnered brands for joint promotions across the country. These partnered brands have also integrated Paytm Mall QR code on their products as well as in print, TV and in-store advertisements.

It has registered 2x growth in items delivered in the first quarter of this year with 70% orders fulfilled within 48 hours. The company has invested over $25 million in the first quarter of this year to maximise outreach of these joint campaigns.

Paytm Mall is working with more than 100 FMCG brands including Marico, Hindustan Unilever, Zydus Cadila, P&G and Reckitt Benckiser helping them acquire and engage customers.

According to an analyst, Indian grocery sales via online platform is growing with the participation of medium players like BigBasket and Grofers, and it is expected to cross $1 billion by 2018.

"Now that the leading players like Flipkart, Amazon and Paytm Mall have also joined the badwagon to take more pie, the hyper delivery model is facing stiff competition with big players who are showering freebies to buyers," said the analyst.