Apple 'Awe Dropping' Event Highlights: iPhone 17 Air, Watch Ultra 3, AirPods Pro 3 and more launched

Watch Apple's Awe Dropping event here:

Apple to launch multiple products

The Apple logo.

In about a few minutes, Apple will kick off the annual event in Cupertino.

Tim Cook, Craig Federighi and other top Apple executives will do the keynote presentations during the new hardware reveal event.

Like the previous years, Apple is said to unveil new iPhones and Watches.

This year, the company is expected to launch at least four iPhone 17 series variants.

All the devices are said to feature all-new design languages. Also, there will be a special iPhone 17 variant, which is expected to be called as the iPhone 17 Air.

Apple CEO Tim Cook on stage

Apple CEO Tim Cook on stage.

Apple Awe Dropping Event: New AirPods Pro 3 launched

Apple AirPods Pro 3.

Besides improved ANC capabilities, the new AirPods Pro now supports real-time language translation.

Also, another big upgrade we see in the AirPods Pro come with heart rate sensor.

Apple AirPods Pro 3 comes with heart rate tracker.

Key feature of Apple AirPods Pro 3.

The new AirPods Pro 3 is available for pre-order from September 9 and hit stores on September 19 with prices starting at $249.

Apple Awe Dropping Event: Watch Series 11 unveiled

The new Watch Series 11.

The new Watch Series 11 come with more durable casing than the predecessor. Also, for the first time, it brings 5G cellular support.

It also comes with enhanced heart health and sleep score.

The Watch Series 11 supports hypertension detection.

Apple Watch Series 11 can offer Sleep score.

Apple Watch Colour options.

Key features of Watch Series 11.

The new Watch Series 11 is available for pre-order from September 9 and hit stores on September 19 with prices starting at $349.

Apple Awe Dropping Event: New Watch SE launched

Apple Watch SE.

Key features of Apple Watch SE 3rd gen.

The new Watch SE 3 is available for pre-order from September 9 and hit stores on September 19 with prices starting at $249.

Apple Awe Dropping Event: New Watch Ultra 3 unveiled

Apple Watch Ultra 3.

The new Apple Watch Ultra 3 comes with a bigger display than the predecessor.

Also, for the first time, Apple is brining SoS Satellite connectivity and 5G cellular support on a Watch.

Key features of Watch Ultra 3.

The new Watch Ultra 3 is available for pre-order from September 9 and hit stores on September 19 with prices starting at $799.

Apple Awe Dropping Event: New iPhone 17 launched

Apple iPhone 17.

It comes with bigger 6.3-inch display with Promotion technology, meaning, it supports 120Hz refresh rate. It also supports 3,000nits peak brightness.

And, it will feature anti-glare display panel.

It is powered by A19 silicon, which promises improved CPU and GPU performance over the predecessor.

Apple iPhone 17 comes with A19 chipset.

Apple iPhone 17 comes with improved camera hardware.

Key features of Apple iPhone 17.

The new iPhone 17 series is available for pre-order from September 12 and hit stores on September 19 with prices starting at $799.

Apple Awe Dropping Event: All-new iPhone 17 Air unveiled

The new iPhone 17 Air.

As the name suggests, it comes in super slim body, measuring just 5.6mm thickness.

The phone's frame is made of high strenght titanium and come with new ceramic shield, which is said to three times sturdier than the previous generation iPhone.

It comes with high-density battery cell and Apple's own C1 modem for cellular connectivity.

Also, it comes with an all-new 48MP Fusion camera.

The iPhone 17 Air's camera.

Apple iPhone 17 Air series.

The new iPhone 17 Air is available for pre-order from September 12 and hit stores on September 19 with prices starting at $999.

Apple Awe Dropping Event: The iPhone 17 Pro, 17 Pro Max launched

Apple iPhone 17 Pro series.

Besides the powerful A19 Pro silicon, Apple for the first time bringing vapour chamber for efficient heat dissipation.

It promises faster and stable performance, almost 40 per cent better than the predecessor.

Also, another big change we see in the iPhone 17 Pro series is the massive camera module on the back with new cover design.

It features high strength aluminium casing with all-new ceramic shield on both the front and the cover. It is said to be 3X times sturdier than the predecessor.

The new iPhone 17 Pro series camera details.

Key features of the iPhone 17 Pro series.

The new iPhone 17 Pro and 17 Pro Max are available for pre-order from September 12 and hit stores on September 19 with prices starting at $1099 and $1199, respectively.

Apple iPhone 17 series.