I/O 2025: Google showcases new AI-powered 'Try it on' shopping feature

Google's 'Try on' is a fascinating feature, very similar 3D shopping experience we see on most e-commerce apps. For instance, users can place an object, such as furniture, virtually using the camera and see how it appears in the living room.

Besides the new Artificial Intelligence (AI) Mode, Android XR glasses, Google also offered a sneak peek at AI-powered shopping feature 'Try it on' at the I/O 2025 event in Mountain View HQ.

Google's 'Try it on' is a fascinating feature very similar 3D shopping experience we see on most e-commerce apps. For instance, users can place an object, such as furniture, virtually using the camera and see how it appears in the living room.

Similarly, Google's 'Try it on' offers the option to the user to upload his/her photo to Google search app. And, user can switch clothes on their body with ease. The demo video showed how flawlessly it works on the Pixel phone.

Initially, Google's 'Try it on' feature is available in the US region through Search Labs feature. It will be expanding the availability of the feature to more markets in the coming months.

Here's how to use the 'Try it on' feature on the Google search app:

As noted above, to test the new AI feature, the user has to go to Search Labs (here) and opt for 'try it on' experiment.

Google Try it on feature.

Step 1: Search for clothes on Google Search. The app will offer a 'try it on' icon on product listings and tap it.

Step 2: It will ask the user to upload a full-length photo of themselves.

For best results, ensure it's a full-body shot with good lighting and fitted clothing. Within moments, he/she can see how the garment will look on them.

Users can save or share their look with friends — or tap to shop similar styles on Google Search app.

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