<p><em><strong>By Sankalp Phartiyal</strong></em></p>.<p>Amazon.com Inc. is partnering with India to stream movies and TV shows from govt-run studios as well as provide internships to students from government film institutes ahead of national elections next year. </p>.<p>India’s broadcasting ministry and Amazon signed an agreement on Wednesday, the online retail giant said in a statement, adding that the move “strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services.” Amazon’s India unit will also introduce a special feature to promote books and journals from the ministry’s publication arm.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/business-news/amazon-removes-60-lakh-counterfeit-items-from-supply-chains-1206705.html" target="_blank">Amazon removes 60 lakh counterfeit items from supply chains</a></strong><br /><br />India is a key growth market for Amazon and its Prime Video streaming service, but it’s also a country where the US tech giant has faced antitrust challenges, legal battles for hurting religious sentiments in its TV shows and allegations of undercutting mom-and-pop stores. The tie up comes as Prime Minister Narendra Modi will seek a third term next year.</p>.<p>The partnership with a government ministry is a rare move for the Seattle, Washington-headquartered company. Last year, it committed to spend Rs 102 crore ($12.5 million) over three years as it announced a collaboration with the United Kingdom’s National Film & Television School to give students career opportunities in company-commissioned productions.</p>
<p><em><strong>By Sankalp Phartiyal</strong></em></p>.<p>Amazon.com Inc. is partnering with India to stream movies and TV shows from govt-run studios as well as provide internships to students from government film institutes ahead of national elections next year. </p>.<p>India’s broadcasting ministry and Amazon signed an agreement on Wednesday, the online retail giant said in a statement, adding that the move “strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services.” Amazon’s India unit will also introduce a special feature to promote books and journals from the ministry’s publication arm.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/business-news/amazon-removes-60-lakh-counterfeit-items-from-supply-chains-1206705.html" target="_blank">Amazon removes 60 lakh counterfeit items from supply chains</a></strong><br /><br />India is a key growth market for Amazon and its Prime Video streaming service, but it’s also a country where the US tech giant has faced antitrust challenges, legal battles for hurting religious sentiments in its TV shows and allegations of undercutting mom-and-pop stores. The tie up comes as Prime Minister Narendra Modi will seek a third term next year.</p>.<p>The partnership with a government ministry is a rare move for the Seattle, Washington-headquartered company. Last year, it committed to spend Rs 102 crore ($12.5 million) over three years as it announced a collaboration with the United Kingdom’s National Film & Television School to give students career opportunities in company-commissioned productions.</p>