<p>Last month, Apple released the company's third-quarter financial report. Though it managed to beat the market expectations, there was a slump in the speed of revenue growth.</p>.<p>Besides the supply constraints, iPhone, Apple's cash cow has become iterative over the last few years and consumers are keeping hold of their old iPhones longer than the usual two-year cycle.</p>.<p>Now, technology companies are looking at Virtual/Augmented Reality (VR/AR) headgears as the next big thing to drive their business. Even Apple, though, has not officially confirmed any work on AR-related gadgets, it has been discreetly developing and testing them for more than two years ago.</p>.<p><a href="https://www.bloomberg.com/news/articles/2022-08-28/what-will-apple-call-its-ar-vr-headsets-reality-one-reality-pro-names-emerge#xj4y7vzkg" target="_blank">Bloomberg</a> has got hold of the patent applications for trademarks-- 'Reality One’, ‘Reality Pro’, and ‘Reality Processor’ submitted by companies linked to Apple.</p>.<p>However, it should be noted that Apple hasn't got the names yet. It has just applied for a trademark license in several countries including Australia, Canada, Costa Rica, European Union, New Zealand, Saudi Arabia, Uruguay, and the US. It is under a verification process to validate if any other firms have already taken the aforementioned names.</p>.<p> Apple is considering reality as its operating system software for its mixed reality headgear. And, for silicon, it may call Reality Processor or maybe come up with short-form R-series- R1, R2, etc... similar to how Apple calls A-series and M-series silicons for iPhones, iPads, and Macs. </p>.<p>But, there are chances of Apple coming up with a different name for the hardware and the software.</p>.<p>As far as the specification is concerned, the first-generation model is said to feature a bulky design with a camera on the exterior side and a high-resolution inner display to stream content in front of the eyes.</p>.<p>At first, the headset will be able to stream immersive content and support virtual meetings. With the advancement of technology, every new iteration is said to gain more features.</p>.<p>Apple's AR headgear is expected to make its global debut and may cost anywhere between $1000 (approx. Rs 77,553) and $3000 (around Rs 2,32,657).</p>.<p>Must read | <a href="https://www.deccanherald.com/business/technology/apple-confirms-far-out-hardware-event-early-september-iphone-14-reveal-expected-1139020.html" target="_blank">Apple confirms 'Far Out' hardware event early September; iPhone 14 reveal expected</a></p>.<p><em>Get the latest news on new launches, gadget reviews, apps, cybersecurity, and more on personal technology only on <a href="https://www.deccanherald.com/tag/dh-tech?_ga=2.210580691.73733284.1595225125-1706599323.1592232366" target="_blank">DH Tech.</a></em></p>
<p>Last month, Apple released the company's third-quarter financial report. Though it managed to beat the market expectations, there was a slump in the speed of revenue growth.</p>.<p>Besides the supply constraints, iPhone, Apple's cash cow has become iterative over the last few years and consumers are keeping hold of their old iPhones longer than the usual two-year cycle.</p>.<p>Now, technology companies are looking at Virtual/Augmented Reality (VR/AR) headgears as the next big thing to drive their business. Even Apple, though, has not officially confirmed any work on AR-related gadgets, it has been discreetly developing and testing them for more than two years ago.</p>.<p><a href="https://www.bloomberg.com/news/articles/2022-08-28/what-will-apple-call-its-ar-vr-headsets-reality-one-reality-pro-names-emerge#xj4y7vzkg" target="_blank">Bloomberg</a> has got hold of the patent applications for trademarks-- 'Reality One’, ‘Reality Pro’, and ‘Reality Processor’ submitted by companies linked to Apple.</p>.<p>However, it should be noted that Apple hasn't got the names yet. It has just applied for a trademark license in several countries including Australia, Canada, Costa Rica, European Union, New Zealand, Saudi Arabia, Uruguay, and the US. It is under a verification process to validate if any other firms have already taken the aforementioned names.</p>.<p> Apple is considering reality as its operating system software for its mixed reality headgear. And, for silicon, it may call Reality Processor or maybe come up with short-form R-series- R1, R2, etc... similar to how Apple calls A-series and M-series silicons for iPhones, iPads, and Macs. </p>.<p>But, there are chances of Apple coming up with a different name for the hardware and the software.</p>.<p>As far as the specification is concerned, the first-generation model is said to feature a bulky design with a camera on the exterior side and a high-resolution inner display to stream content in front of the eyes.</p>.<p>At first, the headset will be able to stream immersive content and support virtual meetings. With the advancement of technology, every new iteration is said to gain more features.</p>.<p>Apple's AR headgear is expected to make its global debut and may cost anywhere between $1000 (approx. Rs 77,553) and $3000 (around Rs 2,32,657).</p>.<p>Must read | <a href="https://www.deccanherald.com/business/technology/apple-confirms-far-out-hardware-event-early-september-iphone-14-reveal-expected-1139020.html" target="_blank">Apple confirms 'Far Out' hardware event early September; iPhone 14 reveal expected</a></p>.<p><em>Get the latest news on new launches, gadget reviews, apps, cybersecurity, and more on personal technology only on <a href="https://www.deccanherald.com/tag/dh-tech?_ga=2.210580691.73733284.1595225125-1706599323.1592232366" target="_blank">DH Tech.</a></em></p>