<p>Amazon.com Inc has started reducing the number of items it sells under its own brands amid weak sales, the <em>Wall Street Journal</em> reported on Thursday, citing people familiar with the matter.</p>.<p>The company has also discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, the report added. </p>.<p>Amazon did not immediately respond to a <em>Reuters'</em> request for comment.</p>.<p>Disappointing sales for many of the in-house brand items partly caused the decision to scale them back, the <em>WSJ</em> report said.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/technology/amazon-to-allow-prime-users-to-unsubscribe-in-2-clicks-after-eu-complaints-1123015.html">Amazon to allow Prime users to unsubscribe in 2 clicks after EU complaints</a></strong></p>.<p>The company's leadership has also instructed its private-label team over the past six months to cut the list of items and not to reorder many of them, while also discussing reducing its in-house label assortment in the United States by well more than half, according to the report.</p>.<p>The decision was triggered after a review of the business by Dave Clark, a longtime Amazon executive who took over as the head of its global consumer business in January 2021, the report added.</p>.<p>The company's house-brand business has drawn controversy, with the European Commission in 2020, charging <em>Amazon</em> with using its size, power and data to push its own products and gain an unfair advantage over rival merchants that also use its platform.</p>.<p>The US online retail giant has now offered to refrain from using sellers' data for its own competing retail business and its private label products.</p>
<p>Amazon.com Inc has started reducing the number of items it sells under its own brands amid weak sales, the <em>Wall Street Journal</em> reported on Thursday, citing people familiar with the matter.</p>.<p>The company has also discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, the report added. </p>.<p>Amazon did not immediately respond to a <em>Reuters'</em> request for comment.</p>.<p>Disappointing sales for many of the in-house brand items partly caused the decision to scale them back, the <em>WSJ</em> report said.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/technology/amazon-to-allow-prime-users-to-unsubscribe-in-2-clicks-after-eu-complaints-1123015.html">Amazon to allow Prime users to unsubscribe in 2 clicks after EU complaints</a></strong></p>.<p>The company's leadership has also instructed its private-label team over the past six months to cut the list of items and not to reorder many of them, while also discussing reducing its in-house label assortment in the United States by well more than half, according to the report.</p>.<p>The decision was triggered after a review of the business by Dave Clark, a longtime Amazon executive who took over as the head of its global consumer business in January 2021, the report added.</p>.<p>The company's house-brand business has drawn controversy, with the European Commission in 2020, charging <em>Amazon</em> with using its size, power and data to push its own products and gain an unfair advantage over rival merchants that also use its platform.</p>.<p>The US online retail giant has now offered to refrain from using sellers' data for its own competing retail business and its private label products.</p>