In Pics | First logos of world famous brands

Here we list the first logos of popular brands like Apple, Instagram, Twitter, Microsoft and more. Many might be unable to recognize their original logos, which aren't that easy to identify of compared it with the contemporary ones.

Amazon: The company's first logo was created in 1995 and it was a literal version of the brand name: an ocean blue background with the letter “A” forming a trapezoid. There was also this curve that represented the Amazon River crossing the letter 'A'. Credit: Amazon

Google: The first logo of Google was made in 1996. The idea was to name a company 'Googol', and the word itself means 10 raised to the 100th power. This Google logo, with suitable colours and symbolic implications, reflected the company’s core ideals and comfort brought by search technologies. Credit: Google

Instagram: The original Instagram logo was a knock-off Polaroid camera with a rainbow in it. The logo was designed by the company's co-founder Kevin Systrom. Credit: Instagram

Microsoft: The budding computer company's first logo was a more simple and stylish emblem, with the words “Microsoft” written in one line. Credit: Microsoft

Netflix: Netflix's first logo when it launched in August 1997. Credit: Netflix

Twitter: The first official Twitter logo was designed by Linda Gavin, who had just one day to create it before the official launch, in 2006. The logo was very basic and saw a simple wordmark featuring a unique rounded typeface, with the letters in small caps and no spacing between them. Credit: Twitter

Apple: The first logo of Apple was an ornate emblem loosely based on Newton’s revolutionary discovery of gravitation along with the company name (Apple Computer Co.). Credit: Apple

Canon: This might come as surprise for many, Canon's original logo featured Kwannon, the goddess of mercy that was revered by the Buddhists. Credit: Cannon