Sports Management firm Mashal Sports has invited bidders for e-auction of media rights of Pro Kabbadi League.
The tender, which is open between February 25 and March 12, will be for 5 seasons of the tournament, held between 2021-2025.
"We are confident that the upcoming PKL media rights auction will enable the League to grow to a new level, for a renewed and stronger engagement with sports fans and consumers, and further grow the sport of Kabaddi," said Anupam Goswami, CEO - Mashal Sports & League Commissioner of the Pro Kabaddi League.
According to a statement, Pro Kabbadi League will be the first league outside cricket to auction its media rights.
Published 25 February 2021, 15:22 IST