<p>Commerce and Industries Minister, Nirmala Sitharaman pitched for better branding and packaging of the domestically produced coffee, at the launch of Soil Health Cards for coffee estates in Bengaluru.<br /><br />“You need to have a high profile marketing even to reach to the lower end of the pyramid,” she said.<br /><br />Nirmala, quoting the example of the Araku coffee that has set up its store in Paris through successful branding, said, “ I pulled up Coffee Board that time, asking them if Araku can reach Paris, why can’t you guys.” <br /><br />Nirmala also launched a web portal for soil health management. The soil health cards are called Kaapi Soil Health Monitoring and Management and Soil Health Cards (Kshemam).</p>
<p>Commerce and Industries Minister, Nirmala Sitharaman pitched for better branding and packaging of the domestically produced coffee, at the launch of Soil Health Cards for coffee estates in Bengaluru.<br /><br />“You need to have a high profile marketing even to reach to the lower end of the pyramid,” she said.<br /><br />Nirmala, quoting the example of the Araku coffee that has set up its store in Paris through successful branding, said, “ I pulled up Coffee Board that time, asking them if Araku can reach Paris, why can’t you guys.” <br /><br />Nirmala also launched a web portal for soil health management. The soil health cards are called Kaapi Soil Health Monitoring and Management and Soil Health Cards (Kshemam).</p>
