<p> In a deal that would widen its presence in the Telugu TV market–the second-largest regional market in India in terms of revenue potential – Star India has decided to acquire the broadcast business of Maa Television Network.<br /><br /></p>.<p>Both the companies declined to comment on the size of the deal but industry experts believe that the acquisition could have cost Star India around Rs 2,500 crore-Rs 3,000 crore.<br />Star has very limited presence in the Telugu market.<br /><br /> Maa Television Network is the number one broadcast network in Telugu language and has a strong trajectory of growth driven by fiction content and movies, Star India said. <br /><br />The deal will come into effect after necessary regulatory formalities and the broadcast business of Maa TV will be integrated with the business of Star India, it said. <br /><br />Nimmagadda Prasad and film personalities K Chiranjeevi, Akkineni Nagarjuna, and Allu Arvind are the main promoters of Maa TV Network. It has a bouquet of four channels — Maa, Maa Music, Maa Movies, and Maa Gold.<br /><br /><br /></p>
<p> In a deal that would widen its presence in the Telugu TV market–the second-largest regional market in India in terms of revenue potential – Star India has decided to acquire the broadcast business of Maa Television Network.<br /><br /></p>.<p>Both the companies declined to comment on the size of the deal but industry experts believe that the acquisition could have cost Star India around Rs 2,500 crore-Rs 3,000 crore.<br />Star has very limited presence in the Telugu market.<br /><br /> Maa Television Network is the number one broadcast network in Telugu language and has a strong trajectory of growth driven by fiction content and movies, Star India said. <br /><br />The deal will come into effect after necessary regulatory formalities and the broadcast business of Maa TV will be integrated with the business of Star India, it said. <br /><br />Nimmagadda Prasad and film personalities K Chiranjeevi, Akkineni Nagarjuna, and Allu Arvind are the main promoters of Maa TV Network. It has a bouquet of four channels — Maa, Maa Music, Maa Movies, and Maa Gold.<br /><br /><br /></p>
