View D will allow users to experience images and videos in 3D without the 3D glasses, making it very convenient for a common user.
"With growing popularity of 3D content and devices, this is one segment we wanted to tap. We have created this new device for people looking for smart mobile phones," Spice Mobility Vice President (Marketing) Naveen Paul told PTI.
The company is looking at selling 20,000-30,000 units per month of View D, he added.In the competitive Indian market, handset makers are looking at innovations to drive sales.
"One has to keep innovating to offer the market compelling products, but at reasonable price points as India is a price-conscious market," Paul said.
According to IDC, 38.63 million handsets were sold in India during April-June 2010.
Asked about the lack of 3D content in India, Paul said, "In India, 3D is catching up and soon there would be more devices which support 3D and with that content would also come in."
The handset is equipped with a 2.4-inch 3D display screen, two megapixel camera, FM Radio, MP3 player and expandable memory up to 16GB.View D's screen is designed in a way that allows the user to toggle between a normal 2D or 3D user interface.It also has a 'remote wipe' feature, which allows users to delete the data stored on their phones remotely, in case of loss of handset.
Targetted at the metros and Tier I cities, the company will also launch a new television commercial along with other promotional activities for the product.
The handset would be available through more than 50,000 retail points, including 750 Spice HotSpot retail stores.