Sanjeev Chadha to make way for Manu Anand at PepsiCo India

Last Updated 25 October 2010, 10:31 IST

The company also appointed Varun Berry as the Chief Executive Officer of PepsiCo's foods business in India. "PepsiCo today announced that Sanjeev Chadha, Chairman and CEO of PepsiCo's India Region, will take over as PepsiCo's Chief for the Middle East & Africa, with effect from January 1 2011," PepsiCo India said in a statement.

He will also be a member of the company's global leadership team, the PepsiCo Executive Committee, it added. "Sanjeev Chadha's new area of responsibility -- Middle East and Africa -- is one of the largest and most profitable regions of PepsiCo and is headquartered in Dubai," the statement said.

Chadha was a founding member of the PepsiCo business in India 20 years ago and has since played an important role in strengthening the company's footprint in several countries.

The current size and growth of the company has largely been attributed to his leadership. "In the last two years, India's beverage and foods businesses have been the largest volume growth contributors to PepsiCo across the globe."

Chadha also spent over a decade in Hong Kong, steering operations in the Asia-Pacific, before returning to India in 2007. Talking about Anand, the company said he will move to India from Thailand, where he was PepsiCo's CEO for South-East Asia and was responsible for the foods and beverages business in Thailand, Vietnam, Cambodia, Laos, Malaysia, Singapore, Indonesia and the Pacific Islands.

"Manu Anand will succeed Sanjeev Chadha as Chairman and CEO, PepsiCo India Region... He has driven significant growth of their foods businesses across South East Asia, including the rapid expansion of snacks in Thailand, their snacks entry into the promising new market of Vietnam and innovative launches in Indonesia," it added.

However, Anand is not new to India, one of PepsiCo's fastest growing markets. He has been with the company for 16 years and was the chief architect behind the growth and success of PepsiCo's food business in India.

"During his leadership, the business launched the iconic brand Kurkure, now the largest brand of salty snacks in the country, and Frito Lay was the fastest growing business of the decade," the company said.

He joined PepsiCo in 1994 as Chief Financial Officer for the foods business and took over as CEO in 1998.

Berry -- who will be the CEO of the company's foods business in India -- is currently the CEO of International Dairy & Juice, a joint venture between PepsiCo and Al Marai in the Middle East.

"He has been the architect of PepsiCo's Vietnam business, now a leadership market for PepsiCo, and has been responsible for building a very profitable business in the Philippines, which recently concluded a successful IPO," the company said.

Berry has been with PepsiCo for 17 years, during which he held several roles in different markets like India, Vietnam, Philippines and Dubai.

(Published 25 October 2010, 10:31 IST)

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