Eves spend five days a year in front of mirror

Now, a new UK research has revealed that the time the average woman spends beautifying herself in front of the mirror amounts to five days a year. It was found that British women used enough lipstick each day to draw a line from London to New York, on top of 4,000 litres of foundation and more than 16 million sweeps of the mascara wand.

Almost 40 per cent said that they would not consider leaving the house without make-up, while 19 per cent would rather spend less on food than slash their beauty budget, with one in four saying cosmetics were an essential rather than a luxury.

Women spend an average of £653.64 a year on beauty products, more than £43,000  in a lifetime, and 53 per cent say that the recession has had little or no impact on their purchasing patterns. Londoners are most likely to splash out, spending more than £955 on an average.