RBNL's highest-ever quarterly profit of Rs 58.35 cr in Q2 FY11

Its EBITDA vaulted 288 per cent from Q1 to Rs 1.91 crore, a press release issued here said.

"Q2 has been good for us--we have posted our highest-ever quarterly revenue," RBNL's CEO Tarun Katial, told PTI here.

"RBNL’s strategic business blueprint, with play across media platforms has created a robust business model that is beginning to deliver value. We are encouraged by our EBITDA growth of 288 per cent over the last quarter, which is commendable, given the traditionally lean quarter Q2 normally is," Katial said.

Highlighting the fact that its experiential marketing vertical -- BIG Live -- has turned EBITDA positive, Katial said that this only reinforced the company's strategy to unlock value through the creation of IP properties supported by its multi media play.

"We are beginning to implement our IP properties through music, entertainment, movies awards, etc. and this is beginning to give us rewards," he said. On its Big Street vertical (in OOH), Katial said "the Out-Of-Home (OOH) business is poised to surge ahead, with several significant acquisitions, going live in Q3. Having raised funds from the market, we are uniquely poised to participate in prospective future growth opportunities across business verticals, including new radio licenses in Phase III, adding to the bottomline as we grow further."

He said that the company's equal joint venture with CBS Studios International -- BIG CBS Networks -- would bring to India three premium English entertainment channels. BIG CBS Prime, a premium general entertainment channel would be launched in November while India’s first international youth entertainment channel, BIG CBS Spark, would be launched in January, he said.

The third channel, BIG CBS Love, India’s first-ever international women’s entertainment channel would be launched by March 2011.

"All three channels will be up and running by end-this fiscal," Katial said. On its radio business, 92.7 Big FM, Katial said that new business development led to increased revenues from categories like television channels, cellular phone service, jewelry, real estate, telecom, internet, automotive sector.

"92.7 BIG FM continues to be a clear leader in Bangalore and Kolkata [RAM Ratings]. 92.7 BIG FM also maintains second highest reach across the metros [RAM Ratings]," a company statement said.

It presently has a 45-station network (radio stations) with 20 cities in the north, seven in the east, nine in the west and nine in the south. In addition, it has seven sales offices spread across the country.

"We have entered into an alliance with High FM for its stations in Siliguri and Bhutan. This alliance helps us enhance the reach of our stations to advertisers and further consolidates our position vis-a-vis competition," Katial added.

DH Newsletter Privacy Policy Get top news in your inbox daily
GET IT
Comments (+)