A former Conservative candidate, Saha, 30, devised the “Pimp My Party” online game for Cameron.
Along with Andrew Parsons, Cameron’s personal photographer, Saha is among a growing number of members of the Cameron’s inner circle to be given plum jobs by the new dispensation in 10, Downing Street. Saha is “head of new media” with control over its website, the premier’s ‘Webcameron’ and other projects.
Saha is a protege of Cameron’s image guru Steve Hilton. The two were the driving force behind the campaign to ditch the Tories’ old-fashioned style.
Published 07 November 2010, 16:16 IST