"I am the badshah of bedroom. Now people may say I am being vulgar, but the kind of entertainment I provide to my viewers enjoying in their bedrooms - no one else can," Shah Rukh, in his trademark witty style, told reporters here Friday.
Looking dapper in a black suit and a white shirt, Shah Rukh spoke at the grand launch of the show, the Indian edition of internationally popular show "Wipeout".
Shah Rukh will take 28 TV stars out of their comfort zone to battle out each other in an obstacle course set in Argentina.
The participants on the show include Akashdeep Saigal, Amit Sareen, Ashima Bhalla, Bakhtiyaar Irani, Claudia Ciesla, Debina Bonnerjee, Gaurav Chopraa, Jennifer Winget, Karishma Tanna, Kushal Punjabi, Narayani Shastri, Natasha Suri, Payal Rohatgi, Priyadarshani Singh, Raja Chaudhary, Rohit Verma, Simran Kaur Mundi among others.
They will be challenged by Shah Rukh to a series of hilarious tasks.
The prize money is worth Rs.1.5 crore, including a mega cash prize for the winner of the finale.
Known for his perfect comic timing and snazzy dialogues, Shah Rukh will add spunk to the show.
"I'm looking forward to being a super funny host-commentator. In fact, my children and I have watched the international version often and really loved it. I am sure to 'Wipeout' all your worries and make you have loads of fun," said Shah Rukh, who earlier hosted shows like "Kaun Banega Crorepati" and "Kya Aap Paanchvi Pass Se Tez Hain?".
Sameer Nair, CEO of Turner General Entertainment Networks India Pvt. Ltd., says the show will be a hit among all age groups.
"Simply put, it is an outstanding entertainer...something that the whole family can watch together. The combination of a super star host, bizarrely challenging obstacles, enthusiastic and competitive contestants and a whole lot of bloopers will make this show a must watch, night after night," said Nair.
The shooting will begin in Argentina in January.
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