<p>Exploiting consumers ease with digital devices, Sapient has developed machines called ‘Share Happy,’ which understand a person’s age, sex, demography through facial recognition technology.<br /><br />Sapient Nitro, a division of Sapient blends technology and creativity to provide marketing services to global brands, said its Senior Vice President & Managing Director (North America) Alan Wexler. Coca Cola, Vodafone, Unilever are excited by the impact of interactive digital ads and ability to measure them, he added. <br /><br />Sapient, said India Managing Director, Karandeep Singh, is currently working on solutions for global market and is in talks with Indian unit of a global soft drink giant to introduce interactive vending machines in the country. Incidentally, Sapient announced opening of its new facility in City on Thursday.</p>
<p>Exploiting consumers ease with digital devices, Sapient has developed machines called ‘Share Happy,’ which understand a person’s age, sex, demography through facial recognition technology.<br /><br />Sapient Nitro, a division of Sapient blends technology and creativity to provide marketing services to global brands, said its Senior Vice President & Managing Director (North America) Alan Wexler. Coca Cola, Vodafone, Unilever are excited by the impact of interactive digital ads and ability to measure them, he added. <br /><br />Sapient, said India Managing Director, Karandeep Singh, is currently working on solutions for global market and is in talks with Indian unit of a global soft drink giant to introduce interactive vending machines in the country. Incidentally, Sapient announced opening of its new facility in City on Thursday.</p>
