Exploiting consumers ease with digital devices, Sapient has developed machines called ‘Share Happy,’ which understand a person’s age, sex, demography through facial recognition technology.
Sapient Nitro, a division of Sapient blends technology and creativity to provide marketing services to global brands, said its Senior Vice President & Managing Director (North America) Alan Wexler. Coca Cola, Vodafone, Unilever are excited by the impact of interactive digital ads and ability to measure them, he added.
Sapient, said India Managing Director, Karandeep Singh, is currently working on solutions for global market and is in talks with Indian unit of a global soft drink giant to introduce interactive vending machines in the country. Incidentally, Sapient announced opening of its new facility in City on Thursday.