The Lumin DMC-FX77 camera by Panasonic includes a built-in "Beauty Retouch" mode which can whiten a person's teeth, put colour on cheeks and reduce wrinkles, the Daily Mail reported.
The airbrushing software on the camera, which includes a 16-megapixel sensor and a 3.5-inch touch screen LCD display, will even add makeup and smooth skin, the makers claimed.
"Different modes in the device aimed at doing different things to portraits and pictures of your face. Esthetic for example can clean up skin and teeth," the report said.
"Several grades of 'face fixing' can be applied to pictures, the more intense levels can lead to the subject of the photo being more terrifying than attractive."
Makeup mode is perhaps the most interesting, through which one can choose colours and tones to apply foundation, blush and even lip-stick.
However, without yet fully testing the product, it is hard to say whether the end results can truly be seen as a real improvement, the report added.