<p>A whopping 90 percent of buyers say their top priority now is value for money, while 75 percent say they now only buy items that last, according to the Daily Express.<br /><br />Around 80 percent always consider the fabric of a garment before buying it and 57 percent say this was the most important factor when they choose clothes.<br /><br />Just 10 percent say they are worried about keeping up with the latest fashion trends.<br />Nine out of 10 people say cotton was their preferred material, according to research by the Cotton Council International and Drapers magazine.</p>
<p>A whopping 90 percent of buyers say their top priority now is value for money, while 75 percent say they now only buy items that last, according to the Daily Express.<br /><br />Around 80 percent always consider the fabric of a garment before buying it and 57 percent say this was the most important factor when they choose clothes.<br /><br />Just 10 percent say they are worried about keeping up with the latest fashion trends.<br />Nine out of 10 people say cotton was their preferred material, according to research by the Cotton Council International and Drapers magazine.</p>