Shares of gift and card-makers, including Archies and Hanung Toys & Textiles, surged by over 9 per cent despite a sluggish broader market on Valentine's Day today.

Hanung Toys and Textiles, which is engaged in the manufacturing of stuffed toys and home furnishings, soared 9.66 per cent to Rs 142.90 on the BSE.

Archies, which is engaged in the business of retailing gift items, greeting cards and stationary items, jumped 6.34 per cent to Rs 32.70.

At the NSE also, shares of Hanung Toys climbed to an early high of Rs 142.90, up 9.71 per cent, while Archies gained 6.32 per cent to Rs 32.80.

Analysts attributed the sharp rise in these stocks to Valentine's Day. Investors flocked to the counters of these companies, which are engaged in the manufacture and retail of gift items, they said.

Meanwhile, in a choppy trade, the BSE barometer Sensex was trading at 17,809.81, up 36.97 points at 1050 hrs.