Coorg jewellery: Website launched

A new website has been launched featuring Femina Miss India (Miss Photogenic) 2011 Dayana Erappa to showcase the unique jewellery and costume of Coorg.

Femina Miss India Photogenic award winner Dayana Erappa is the brand ambassador for coorgjewellery. com. DH photo

www.coorgjewellery.in is the first exclusive website devoted to Coorg jewellery and costume.

An interesting part of the website is a video featuring Dayana Erappa, an international model who is also from Coorg, on how to drape a Coorg style sari.

The video has been directed by fashion guru Prasad Bidapa, according to a press release.

Distinctive

Coorg or Kodava jewellery is very distinctive. Coorg style bracelets (kadagas) have become popular with non–Coorg women in cities like Mysore and Bangalore.

Though in the past traditional Kodava jewellery was made only in Kodagu, now-a-days many jewellers in Bangalore also make them.  An interesting aspect of some of the Coorg jewellery is that they are hollow and lac is filled inside to give them a sturdy appearance.

The repousse work commonly used in Coorg jewellery, uses a small quantity of metal, beaten to paper thinness, to convey an impression of weight and solidity, and a three-dimensional effect.

Besides jewellery, the website has sections for Coorg sari, men’s costume and accessories, said the release. 

There is a section devoted to Coorg wedding which is a colourful affair and an occasion that allows women an opportunity to show off their saris and jewellery.

The website has been promoted by the group which started Coorg’s first news portal www.coorgtourisminfo.com in 2005, said the release.

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