The new Audi A4 arrives in India

The new Audi A4 arrives in India

Audi, the German luxury car manufacturer, recently announced the launch of the new Audi A4 – its longest selling sedan. The new Audi A4 with its newly acquired emotional appeal reaches out to a younger and much wider customer base.

Audi India Head Michael Perschke poses with the new Audi A4 during its launch in Mumbai recently. AP

The new Audi A4 offers considerable advantages over its predecessor and combines powerfully dynamic design with outstanding handling characteristics.

Priced from Rs 2,822,000 onwards (Ex-showroom Karnataka), this sporty and stylish new model is now available at Audi dealerships across the country.

“The new Audi A4 with its progressive design, efficient driving dynamics and class defining interiors will take the driving experience to a new paradigm for all our customers.

The young and sleek looks will appeal to the younger generation who have arrived in lifeand are looking to affirm their status and positions among their peers. The engines with their superior technology will give better fuel efficiencies while the new and improved lines and interiors will certainly turn heads and add to the comfort and luxury that one expects from Audi. The outstanding sales performance in the first quarter of 2012 of its predecessor encouraged us to pre-pone the launch of the new Audi A4”, said Michael Perschke, Head, Audi India.

Audi continues to be the fastest growing luxury car brand in India. The brand with the four rings continues to be the market leader in the sports car segment with Audi R8, Audi RS5 and now Audi TT and in the luxury SUV segment in India with Audi Q5 and Audi Q7.

The launch of the new Audi A4 will strengthen Audi’s A range of limousines and will further consolidate Audi’s leadership position in the segment.

The A4 is Audi’s bestseller for 39 years now and in its eighth generation. The A4 with more than 10 million vehicles sold since 1972 has a long and most successful history in the Audi fold. In the first quarter of 2012, the Audi A4 outsold its core competition in India and emerged as the best-seller in its segment.

The A4, with its elegance, sportiness and emotional appeal, forms the centerpiece of the Audi brand. The new look further accentuates the horizontal lines at the front end. The engine hood is more arched, the upper corners of the single frame grille are tapered, and the cross ribs and the Audi rings are highlighted three-dimensionally.

The redesigned bumpers are striking with their angular air inlets, their revised grilles and the flat front fog lights.

The fuel efficiency on an average has improved by 10 percent on the new Audi A4.

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