Ashok Leyland celebrates 'Dost' anniversary

Dost, the Light Commercial Vehicle (LCV) from Ashok Leyland, the Hinduja flagship, completes one successful year in the market. To celebrate this event, the company has launched a limited 1st Anniversary edition of ‘Dost’ in the eight markets where it is available at present.

Speaking about the launch, V Sumantran, Vice Chairman, Ashok Leyland and Chairman, Nissan Ashok Leyland Powertrain Limited, said, “This first anniversary for the DOST is an important juncture for us at Ashok Leyland as well as our JV partner Nissan to take stock of the year gone by. We have been extremely pleased with the very positive reaction to the product by our customers. We had attempted to redefine the benchmark amongst small LCVs.

Customer satisfaction

The results over the past year, measured by customer satisfaction, sustained waiting list and rising share of market are greatly appreciated by us at Ashok Leyland and our rapidly expanding dealer network. Our celebration is more a gesture of gratitude to our loyal and growing customer base.”

While the tough chassis and powerful engine will remain the same, the anniversary edition of ‘Dost’ will be available in an attractive colour - Gray Beige replete with stylish body graphics and some specially designed accessories like Bull Bars, Fuel Tank Guards, Fuel Tank Skirt Panels, LED lights and Arm Rests. The new edition will be priced at Rs 4.80 lakh (ex-showroom, Bangalore).

“‘Dost’ is currently the leader with 31 per cent share in its category in the markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharashtra, Gujarat, Rajasthan and Goa and the No 2 brand at an all-India level. Since launch in September 2011, Ashok Leyland has sold 20479 units of ‘Dost’ till August 2012.

Offering higher productivity and class-leading performance at an extremely competitive cost of ownership, ‘Dost’ rolls out from Ashok Leyland’s Hosur facility where the company has been progressively ramping up production to the meet the increasing demand.

Currently operating through 45 customer touch points, Asok Leyland will expand its LCV network aggressively across the country, going forward.

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