Mindtree unveils new brand identity

Mindtree Limited on Friday announced its new brand identity with the unveiling of its mission, values and logo as an initiative to reinforce its ongoing transformation to an expertise-led organisation.

It said that the rebranding activity is a strategic component of Mindtree’s vision of becoming a billion-dollar company.

“Mindtree is looking confidently at the future, standing on the strong foundation that we built in the last 13 years” said Mindtree Chairman Subroto a.

Mindtree’s new logo of multiple strands weaving into a harmonious hub represents the meeting of minds and technology and speaks of humanity while projecting a forward looking momentum and the company said that the tagline “Welcome to possible” is a simple but powerful expression of the brand mission, values and promise.

“The new identity captures our values and beliefs. The brand voice - bright, confident and active will drive our behaviour and lead us to greater successes” said Mindtree Chief Executive Officer Krishnakumar Natarajan said.

The brand identity was designed in Los Angeles, USA by Siegel + Gale.