Trai tells operators tackle pesky SMSes

With unsolicited SMSes continuing to haunt mobile users, the Telecom Regulatory Authority of India (Trai) on Wednesday sought suggestions from telecom operators by October 25 on how to end the menace.

During an open house discussion on unsolicited commercial communications involving mobile operators, telemarketers and consumer groups, Trai Chairman Rahul Khullar said, “Give us some suggestions, otherwise the regulator take decision on its own to end pesky SMSes.”

The telecom regulator in the draft “Telecom Commercial Communication Customer Preference (Tenth Amendment) Regulations, 2012,” has proposed disconnection of resources of entities for whom the promotion is being carried out after ten violations.
The revised regulations are expected to be out by November 5.

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