Blending contemporary with conventional

Blending contemporary  with conventional

Jewellery purchase is not regarded as just another shopping expedition but a thought-through outing where the buyer is often accompanied by family members. While the elders prefer an evergreen traditional design, youngers like fashionable stuff, thus confusing the concerned woman who usually is looking for a piece that can
be worn on occasion and regular wear.

Be it a stud, bracelet, neckpiece, pendant or ring, each piece in gold, silver, diamond or platinum, is picked up with extra-care. While shortlisting the final ones, however, the design becomes the point of contradiction! To please everyone who had come along for the shopping, a perfect piece needs to be chosen.

The trend of fusion jewellery has therefore come to stay, especially with the younger generation. “This is because of their modern attire. So the need to match jewellery with it arises,” says designer Annu Chadha. “Almost everyone has that one traditional heirloom but it contrasts with the contemporary outfits and thus one prefers to buy fusion jewellery today. For instance, bangles have been replaced by bracelets and cuffs. The traditional motifs such as the peacock and elephant face are still part of the jewellery but crafted differently,” she adds.

The best bet for designers today is to give a contemporary twist to traditional
patterns. “A typical kada with bold colours or a fusion of polki with cut diamonds makes the piece look modern without taking away its ethnicity,” shares Komal Ashtekar Hazare from Zevadhi Jewels. Apart from a traditional and an abstract range, the brand purposely has a range called ‘Concoction’. Komal informs Metrolife, “The new generation loves different stones such as pink or peach corals blended with filigree or kundan work. Even a pendant in temple work surrounded by a jaal of pearls gives a classy look,” she adds.

Since investing in gold is also a priority, the trend to buy fusion gold jewellery online is also catching up. “Anything that is contemporised is always a hot option,” says Shipra from Their light-weight neckpieces in gold are a classic example of fusion. “We try to contemporise  even a simple floral neck piece by designing an international flower rather than an Indianised one, which appeals more,” she says referring to their Gold Showstopper range which is getting goodresponse.

Apart from gold and diamonds, pearls are often used for fusion jewellery, especially in silver. The combination can be worn across age groups, often compelling the elders to let go of their conventional design preferences!

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