Students of the Indian Institute of Management, Bangalore (IIMB), got an unlikely invitation to try their managerial and entrepreneurial skills in the film industry by one of its leading lights, Kamal Haasan.
“I have a personal and rather self-serving reason for coming here. That is to extend an invitation for people like you to enter the field with your entrepreneurial skills. Although such skills are not lacking in the industry, it is, however, minimal,” the actor said.
He was delivering a keynote address to mark the inauguration of Vista, a three-day business quiz contest at IIMB on Friday.
According to Haasan, people mostly had wrong notions about the film industry and mistook it as being only glamorous. At the heart of it, however, it was about ‘business’, he said.
“We are celebrating 100 years of cinema. The persons who started it all were entrepreneurs who decided to take a chance and yielded rewards. There is a need for more such people who are willing to create opportunities and invest in them and are able to see the niche and interest,” said Haasan.
Haasan was of the opinion that there were a number of issues that needed attention in the industry like ‘lack of insurance, exit clause and the need to bring in more finances.’
On why he sought to release Vishwarapoom on DTH (direct to home), Haasan said it was due to the need for cinema to evolve and for better reach. “There are many who are ill informed and unwilling to take advantage of the digital technology. Technology is not an impediment.
People like busy housewives, pregnant women don’t have time to go to theatres. My idea was to reach them,” said Haasan. He also hinted at a possible collaboration with his mentor director K Balachander for his next venture.