Toyota launches new Corolla Altis

Toyota Kirloskar Motor (TKM) has launched the All New Corolla Altis. The launch marks the beginning of sales. The vehicle was unveiled in February at the Auto Expo 2014. The vehicle is the 11th generation of the legendary Corolla.

The petrol and diesel variants start at Rs 11,99,000 and  Rs 13,07,324 ex-showroom Delhi, respectively.

Corolla world renowned for QDR – Quality, Durability and Reliability, has now gone a step further. The New Corolla Altis is a fusion of design innovation and its time tested and trusted quality engineering.

In line with Toyota’s changing global design philosophy Toyota wants to make cars with character and a recognisable face. The All New Corolla has the DNA of top-notch craftsmanship. Like all our other cars worldwide, the 11th generation of the New Corolla Altis, shares the new dynamic and ‘Keen Look’. The legendary car has been redefined to meet Toyota’s latest global design philosophy.  The Corolla Altis is aimed at setting a new benchmark. Corolla Toyota’s flagship brand is a legendary car. Owing to its high brand loyalty, the only car that can satisfy the customer more than a Corolla is the Corolla itself.
 The All New Corolla is thus designed to set a New benchmark to carry on this tradition and yet provide a new and better car, thereby evolving with each generation.

The New Corolla Altis sets a new benchmark in being premium. It is an ideal package of premium image, luxurious features and competitive pricing.  

Thus in addition to the C segment buyers it has the potential to attract the D premium and the high end B sedan customers, providing them a premium vehicle, that is value for money.

Adding to its premiumness the All New Corolla Altis comes with a special accessory package “The Benchmark Collection”. It has a unique collection of premium accessories like daytime running lamp and chrome packages.

The new vehicle comes with a revolutionary new style, luxurious and comfortable interiors and a dynamic performance. The diesel and petrol variants come with advanced and dynamic exteriors and luxurious interiors. The All New Corolla Altis comes with the following new interior and exterior features

Driving Performance

The 1.8l Dual VVTi Petrol engine continues to provide a smooth and enjoyable drive. It is available with an improved super CVT-i with 7 speed sequential shiftmatic with the newly introduced “Paddle Shift”, providing class leading fuel economy and a smoother and quieter drive. The Petrol variant is also available with 6 speed manual transmission.

The diesel variant is available in a powerful engine 1.4 l 1ND D-4D with Variable Nozzle Turbo, & Intercooler with 6 speed manual transmission.

All New Corolla Altis is available in five grades in petrol — J(S), G, G-CVT, GL and VL (CVT). It is also available in four grades in diesel DJ, DJ(S), DG and DGL.

The New Corolla Altis is available in an array of 7 exciting colours — White Pearl Crystal Shine, Silver Mica Metallic, Grey Metallic, Blue Metallic, Champaign Mica Metallic, Super White II and Celestial Black.

Launched in 1966, this year marks the sedan’s 48th anniversary. The Corolla has a rich legacy to its credit. It is currently manufactured in 15 production bases and sold in 154 countries and regions around the world.

Naomi Ishii, Managing Director said, “Corolla is the world’s most favourite car. It is the world’s No 1 car with more than 40 million cars sold across the globe.

The Corolla accounts for one in every five vehicle sold by Toyota in the 76-year history. 1969 was the start of its 33 year run as best - selling car in Japan. 

With global cumulative sales exceeding 22.65 million units, in 1997 the Corolla became the world’s bestselling nameplate. More than a million units have been sold each year since 2002. We are glad to launch the 11th generation of this global car in India.”

N Raja, Director and Senior Vice President, Sales and Marketing said, “From the 9th generation in 2003 to the newly introduced 11th generation, the Corolla has bettered with each generation. The Corolla has stood the test of time.  The key to its success is the faithful passing down of its original development concept from the first generation onwards.   A testimony to Toyota’s craftsmanship, technology and world renowned Quality, Durability and Reliability - QDR, Corolla is Toyota’s flagship brand.

We have sold more than 88,500 units since its introduction in India, in 2003.We received a good response after we unveiled the vehicle at the Auto Expo in Feb. We are currently booked for 3 months.  We hope the All New Corolla Altis, will further strengthen the brand in India and will also contribute to the growth of the C segment in India.”

A simplified price structure has been provided to maintain uniformity in price difference between powertrain, fuel type and grades, thereby providing value for money and a better understanding to the customer. 

The petrol variants and diesel variants of the New Corolla Altis have pricepoints starting at Rs 11,99,000 and Rs 13,07,324 (ex-showroom Delhi) respectively.

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