JOIN US India Kawasaki Motors officials said on Saturday that the company plans to increase production capacity at its India operations to 5,000 units annually even as the company is targeting a 25 per cent share of the national motorcycle market.
They were speaking at the national launch of five new Kawasaki super-bikes in Bangalore. The superbikes unveiled were the ZX14R, ZX10R, Ninja 1000, Z1000 and Z800 priced in the range of Rs 24-26 lakh.
India Kawasaki Motors Deputy Managing Director Shigeto Nishikawa said, “The 2013-14 fiscal was a watershed year for superbikes in India and we received tremendous feedback from riders on what they want (from their bikes)," Nishikawa said. With a considerable ratio of Bangalore’s population into sports and biking, India Kawasaki Motors strives to have a “deep and long lasting impression of the bikes on the customers”, he said.
The Khivraj Group and India Kawasaki Motors, with which the former has a dealership tie-up, have combined revenues of Rs 700 crore.
The diversified Kawasaki Group has been into manufacture, marketing and export of motorcycles since 1878, expanding sales activity into India in 2010 by setting up headquarters in Pune. The company has since expanded into Pune and Bangalore.
As per the 2013 sales report of Kawasaki, 23.4 per cent of the group's revenues account for motorbikes alone, leaving the other production fields of four-wheelers, multi-axle heavy vehicles, windmills, IT parks and real estate obscure.