InfoTrack bullish on eComm vertical

InfoTrack bullish on eComm vertical

Kicks off PoCs; hopes to realise $1.5 million in revenues

InfoTrack bullish on eComm vertical

 Singapore-headquartered Infotrack Telematics, a logistics tracking solution provider majority-owned by Japanese mapping software company Zenrin DataCom, is in talks with major eCommerce players to kick off a new vertical, a top executive said.

Talking to Deccan Herald on Saturday, InfoTrack Telematics Managing Director C K Ramakanth said, “InfoTrack Telematics has customers across seven verticals — taxi and car rental, logistics solutions, school bus transportation, employee transportation,  ambulance service (108 in Odisha/Punjab and 1298 in Kerala), ready-mix concrete, and ATM cash vans.”

“Today eCommerce is growing exponentially and it is the right time to tap this segment to generate revenues of around $1 million-$1.5 million for 2015. We are doing PoCs (proof of concepts) with major eCommerce players to finetune the technology to suit their businesses. Normally a PoC takes around three months and upon successful completion, a three-year service agreement is signed,” Ramakanth said.

Infotrack is a 14-year-old company founded in Singapore with the India office commencing in 2008. In 2013, Tokyo- headquartered Zenrin DataCom acquired 63 per cent of InfoTrack.

InfoTrack has provided solutions in the radio taxi segment for companies like Meru Cabs, Mega Cabs, Sky Cabs, Wings Cabs and others. It is in the process of executing a solution for a taxi company in Myanmar. The first phase of the project is covering around 200 cabs, which is extendable up to 500 by the end of the year.

The company is providing technology solutions to more than 20 logistics companies, including GATI, India Travel House (ITH), and others. It hopes to close this financial year with Rs 10 crore in revenues. He added, “There is tremendous awareness and necessity of these GPS-based solutions in the public transport domain, due to a few unfortunate incidents in the past which have made the solutions a “necessity to have” and no longer just “nice to have”.

Ramakanth said, “To illustrate, in a school bus transportation solution we provide advance information to parents about the arrival of the fleet with accurate ETA (estimated time of arrival) which helps parents to reach the stop just in time, thus avoiding unnecessary waiting.”