Pushing the hunger button

In-between meals

Pushing the hunger button

An assortment of dried, non-perishable sweet and savoury items that are fun, tasty and nutritious at the same time is what online start-up ‘Snackosaur’ caters to.

“It literally stands for ‘an unlimited variety of wholesome snacks’,” spells out co-founder Ankita Mendiratta Mehta adding, “It’s not only convenient for office-goers but also serves the need of mothers looking out for healthy snacks for their kids.”

While her husband Vinayak Mehta had a marketing job and a sedentary lifestyle, Ankita was placed in a hectic, travel-based sales role. Their high-paying corporate profiles gave them everything but one — good, healthful snacks to consume on-the-go.

The paucity of time led them to skip meals while binging on calorie-rich, readily available quick bites. “We were eating without thinking about the calories or nutrition and realised it was taking a toll on our health. Many of our friends were in the same boat. We wanted to switch to a healthier lifestyle but were faced by a lack of healthy options for snacking. The existing choices were unhealthy and boring. That was the genesis of ‘Snackosaur’,” tells Ankita.

One can choose from a 15-day,  one-month or a  three-month subscription plan wherein a 500 gms snack box (at Rs 299) comprising five different items, is delivered every 15 days.

Alternatively, individual products can be ordered from their website. The snacks are chosen from five interesting categories  — new varieties that are international in flavour comprising things like salted ‘Edamame beans’ and ‘Broadbeans’ with barbeque variations and ‘Strawberry Wasabi peas’, traditional items with a mild twist like ‘Jalapeno peanuts’, ‘wasabi mung beans’ and a multi-grain medley (of pulses, cereals and seeds), dehydrated fruit mixes like mango, pineapple and papaya and a five seed mix of watermelon, melon, pumpkin, flaxseed and sesame seed.

The last two categories have filling snack bars like ‘cashew raisin’ and ‘almond prune oat granola’ and delicious baked items like ‘berry wholewheat’ and ‘oat chocochip’ cookies.

“These snacks are lower in calories compared to conventional ones, with minimal salt and no added sugar. Dehydrated fruit and organic jaggery is used to add sweetness while ingredients like millets, wholewheat and dry fruits go into their preparation. Also, cooking methods like roasting and baking keep the health factor intact,” explains Ankita adding, “In fact, every box comes with a tip sheet detailing the benefits, nutritional information and different uses for each snack. One can conveniently place it in their office drawer or carry it in their bag to satisfy unexpected hunger pangs.”

The Bengaluru-based start-up has received a good response so far. ‘Snackosaur’ has serviced orders from more than 65 cities in the country, claims Ankita.

“People like the fact that the stuff is tasty as well as nutritious. We have even delivered to small cities like Halol, Belgaum and Siliguri. We are looking at developing more exciting products, especially for those with allergies or dietary restrictions.”
   
For details, visit www.snackosaur.com

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