Mercedes-Benz powers India bouquet with new AMG S 63

Pursuing its aggressive product strategy, German luxury car giant Mercedes-Benz on Tuesday launched its flagship Mercedes-AMG S 63 in India.

The car boasts of new features in terms of driving dynamics, lightweight construction, efficiency, and craftsmanship.

The Mercedes-AMG S 63 is another addition to the carmaker’s growing portfolio this year. Continuing the aggressive product launches for the Indian market, Mercedes-Benz has now introduced as many as ten new products in the Indian market in 2015.

According to Mercedes-Benz India Managing Director and CEO Eberhard Kern, “The Mercedes-AMG S 63 leads the way confidently when it comes to perfection, high-class appeal, and top-end quality. The new AMG V8 flagship model in the S-Class is a unique package that has no match in the competitive segment.”

The Mercedes-AMG S 63 sports an AMG 5.5-litre V8 biturbo engine that delivers 430 kW (585 hp) and 900 Nm of torque, propelling the car from 0-100 kmph in 4.4 seconds. The fully customised Mercedes-AMG S 63 sedan is priced at Rs 2.53 crore (ex-showroom Bengaluru).

Tenth launch this year

“Path-breaking technology like MAGIC BODY CONTROL and a gamut of high-end features makes the Mercedes-AMG S 63 one of the most desirable luxury sedans in our range. This luxury sedan drives performance with the best of luxury like no other car in our portfolio. The launch of a high-end exclusive sedan like Mercedes-AMG S 63, is a fine instance of our successful ‘top of the pyramid’ product strategy,” he added.

The launch is the tenth for the company this year, and it is confident that the brand’s appeal is growing. “This is the ninth AMG model we are adding to our portfolio, and we already have five AMG Performance Centres, two of them in the south,” Kern said.