Sweet taste of success

Lingering charm

Sweet taste of success

Not all success stories are scripted overnight. And that happens to be the case with Anand Dayal Dadu, the man behind ‘Anand Sweets and Savouries’, who says it took time for the shop to make a place in the hearts of Bengalureans. Today, he is proud of the niche it has carved for itself in the City.

Born and brought up in Hyderabad, with roots in Delhi, Anand migrated to Bengaluru in 1974. He worked as a salesman at Arya Bhavan Sweets and in 1988, he came up with ‘Anand Sweets and Savouries’. “My ambition was to start my own sweets business. My friends helped me financially and I started the first outlet on Commercial Street in 1988 along with my nephew Vipin,” says Anand.

He doesn’t hesitate to add that they did not instantly smell success — for the first three years, they struggled a lot and were on the verge of closing the shop. “We faced tough competition and I wanted to go back to Hyderabad and take up a job but my wife insisted that we stay here and I determined to work harder in the business. From then on, there has been no looking back.” The shop, today, has nine outlets — in Commercial Street, Jayanagar, Koramangala, Bannerghatta Road, Old Airport Road, Frazer Town, Banashankari, Kammanahalli and Bangalore International Airport.

Anand’s sons Arvind and Ankeet are also actively involved in the business. “Arvind took the business to another level altogether in 2002,” states Anand. “Earlier, the focus was mainly on selling the regular, traditional sweets and savouries, but over the years, we realised that variety and presentation also count and we started innovating and presenting fancier items which are tasty and look attractive,” points out Arvind.

A household name, the shop has a large collection of traditional and fancy North Indian and South Indian sweets and savouries, biscuits, flavoured dry fruits, assorted chocolates, ‘chaats’, snacks and desserts. And there are over 200 varieties of sweets and savouries alone.

“Our pure ghee sweets like ‘Mysore Pak’ are very popular  among tourists while the ‘motichoor laddoo’ has helped us build a loyal customer base,” highlights Arvind. There is also a selection of dry fruit and milk based sweets including the favourite ‘kaju katli’ and ‘Ajmeri kalakand’.

Desserts like ‘rasmalai’, ‘matka rabdi’ and ‘malai gulla’ too find many takers. Those shopping on Commercial Street make it a point to have a glass of their signature item — the ‘badam milk’. The savoury items feature ‘badam lacchha’, ‘roasted dry fruit mixture’ and seasonal ‘avarekai mixture’. “For many travelling to the City, picking up a box of our ‘badamika’ biscuits is a must and it sees many online customers from all over the country as well,” adds Arvind.

The shop also churns out special festive preparations. From ‘Dasara’ to ‘Deepavali’, people vouch by their fancy offerings like ‘almond ballotins’, ‘Turkish baklawa’, ‘Lokum’ (Turkish delight) and ‘cashew meetaaz’. And if not for sweets and savouries, many Bengalureans just stop by to have their lipsmacking North Indian ‘chaats’ and snacks.

So what is it that brings people to this particular place even after 28 years? “Sincere work, quality control and customer satisfaction,” says Anand. “We have a centralised production unit in Jigani headed by one of my cousins Sanjay. There is a quality control team which takes care to oversee all aspects of production, staff hygiene and batchwise production consistency. It’s demand-based and everything is made fresh daily,” elaborates Arvind adding, “We have never compromised on the quality of raw materials. There is staff from all over India with workers specialising in regional delicacies. There are entire generations of families coming in to work so the recipes essentially remain unchanged and one can get the same taste after all these years.”

“We want our products to be appealing to the eye as well as the tastebuds so we take care to give away an experience rather than just a product,” he concludes with a smile.

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