<p>H&M’, the Swedish multinational retail-clothing company, has always been known <br />for its ‘fast-fashion’ clothing for everyone. <br /><br /></p>.<p>Design, quality and sustainability being priorities, the brand promises to celebrate fashion and come up with different styles and designs. <br /><br />It has been one of the most sought-after brands for the youth, giving a feel of luxury that they can easily afford while looking effortlessly stylish. <br /><br />Dhatri Bhatt, Head of Communications, says, “Fashion is important, it is life-enhancing and like everything that gives pleasure, it is worth doing well. ‘H&M’ provides its customers with the latest trends and the best in basics.”<br /><br />“The design process is all about striking the right balance between fashion, quality and price. It always involves sustainability which means a strong consideration for both people and the environment,” says Dhatri.<br /><br />With the theme of the season being ‘Freedom of Bohemia’, the brand is blending functionality and active wear together for women while for men, it opts for developing a line of boxy silhouettes tailored for the sporty urban explorer. <br /><br />Some of the core items that the latest collection caters to are yarn-dyed work wear blazers, sequin halter neck tops, functional sport leggings, spaghetti strap dresses and patchwork jeans, all made from fabrics like silk and organic cotton.<br /><br />Known for its good fit and vivid hues, the collection stands out in all categories. From sun-faded yellows to eggshell and tea-dyed naturals, the colour scheme is the prime focus of the latest collection. <br /><br /><em>Karan Khanna, a student of National Public School, Koramangala, wore a comfortable checked shirt with navy blue cotton shorts. He completed his look with a canvas shoes. <br />Punchline: “The outfit that I wore had a fresh vibe. The checked shirt was comfortable. I wore it with a pair of shorts, which was the perfect length for this season.”<br />Price: Shirt (Rs 1,999) and shorts (Rs 1,999).<br /><br /><br />Samira Khan, a student of Jyoti Nivas College, kept her look simple by sporting a white off-shoulder top and a pair of blue denim shorts. <br />Punchline: “The new collection is perfect for summer. I chose a white, cute off-shoulder top and blue shorts. The outfit is great to beat the heat. I paired it with beige heels to give my look a dash of elegance.” <br />Price: Top (Rs 1,299) and shorts (Rs 1,499).<br /><br /><br />Arqham Sharieff, a student of CMR Institute of Management Studies, wore a white T-shirt and navy blue chinos. He teamed it with a green jacket. <br />Punchline: “I liked the jacket as it had a ‘feel good’ factor. I didn’t feel the heat at all. The T-shirt was comfortable and can be teamed with shorts or jeans. The pants can be worn as formal and casual wear.” <br />Price: Jacket (Rs 2,299), <br />T-shirt (Rs 1,299) and <br />chinos (Rs 1,999).<br /><br />Antonette Augustin, a student of Mount Carmel PU College, slipped into a crop top and a long skirt of the same pattern. <br />Punchline: “The outfit I wore was elegant and perfectly tailored. The garment is very feminine and the colour and length of the attire was on point.”<br />Price: Top (Rs 2,299) and skirt (Rs 2,299).<br /><br />Ashish Varghese, a student of CMR Institute of Management Studies, wore a white round necked T-shirt with a blue blazer and a pair of trousers. <br />He completed his look by wearing sunglasses. Punchline: “I loved this casual suit. The outer fabric of the suit felt earthy which suits the hot summer months.”<br />Price: T-shirt (Rs 799), blazer (Rs 4,499) and trousers (Rs 2,299).<br /></em><br /><br />Irene, a student of Mount Carmel College, slipped into a red and black printed top and paired in with a pair of black shorts. She carried a beige clutch. <br />Punchline: “The ensemble had a vibrant geometric print. It is loose and trendy. The shorts with the tassels is chic yet comfortable. It is a perfect summer attire and the beige clutch just adds to the ‘oomph’ factor. <br />Price: Top (Rs 1,299), shorts (Rs 799) and clutch <br />(Rs 1,299).<br /><br /><br /></p>
<p>H&M’, the Swedish multinational retail-clothing company, has always been known <br />for its ‘fast-fashion’ clothing for everyone. <br /><br /></p>.<p>Design, quality and sustainability being priorities, the brand promises to celebrate fashion and come up with different styles and designs. <br /><br />It has been one of the most sought-after brands for the youth, giving a feel of luxury that they can easily afford while looking effortlessly stylish. <br /><br />Dhatri Bhatt, Head of Communications, says, “Fashion is important, it is life-enhancing and like everything that gives pleasure, it is worth doing well. ‘H&M’ provides its customers with the latest trends and the best in basics.”<br /><br />“The design process is all about striking the right balance between fashion, quality and price. It always involves sustainability which means a strong consideration for both people and the environment,” says Dhatri.<br /><br />With the theme of the season being ‘Freedom of Bohemia’, the brand is blending functionality and active wear together for women while for men, it opts for developing a line of boxy silhouettes tailored for the sporty urban explorer. <br /><br />Some of the core items that the latest collection caters to are yarn-dyed work wear blazers, sequin halter neck tops, functional sport leggings, spaghetti strap dresses and patchwork jeans, all made from fabrics like silk and organic cotton.<br /><br />Known for its good fit and vivid hues, the collection stands out in all categories. From sun-faded yellows to eggshell and tea-dyed naturals, the colour scheme is the prime focus of the latest collection. <br /><br /><em>Karan Khanna, a student of National Public School, Koramangala, wore a comfortable checked shirt with navy blue cotton shorts. He completed his look with a canvas shoes. <br />Punchline: “The outfit that I wore had a fresh vibe. The checked shirt was comfortable. I wore it with a pair of shorts, which was the perfect length for this season.”<br />Price: Shirt (Rs 1,999) and shorts (Rs 1,999).<br /><br /><br />Samira Khan, a student of Jyoti Nivas College, kept her look simple by sporting a white off-shoulder top and a pair of blue denim shorts. <br />Punchline: “The new collection is perfect for summer. I chose a white, cute off-shoulder top and blue shorts. The outfit is great to beat the heat. I paired it with beige heels to give my look a dash of elegance.” <br />Price: Top (Rs 1,299) and shorts (Rs 1,499).<br /><br /><br />Arqham Sharieff, a student of CMR Institute of Management Studies, wore a white T-shirt and navy blue chinos. He teamed it with a green jacket. <br />Punchline: “I liked the jacket as it had a ‘feel good’ factor. I didn’t feel the heat at all. The T-shirt was comfortable and can be teamed with shorts or jeans. The pants can be worn as formal and casual wear.” <br />Price: Jacket (Rs 2,299), <br />T-shirt (Rs 1,299) and <br />chinos (Rs 1,999).<br /><br />Antonette Augustin, a student of Mount Carmel PU College, slipped into a crop top and a long skirt of the same pattern. <br />Punchline: “The outfit I wore was elegant and perfectly tailored. The garment is very feminine and the colour and length of the attire was on point.”<br />Price: Top (Rs 2,299) and skirt (Rs 2,299).<br /><br />Ashish Varghese, a student of CMR Institute of Management Studies, wore a white round necked T-shirt with a blue blazer and a pair of trousers. <br />He completed his look by wearing sunglasses. Punchline: “I loved this casual suit. The outer fabric of the suit felt earthy which suits the hot summer months.”<br />Price: T-shirt (Rs 799), blazer (Rs 4,499) and trousers (Rs 2,299).<br /></em><br /><br />Irene, a student of Mount Carmel College, slipped into a red and black printed top and paired in with a pair of black shorts. She carried a beige clutch. <br />Punchline: “The ensemble had a vibrant geometric print. It is loose and trendy. The shorts with the tassels is chic yet comfortable. It is a perfect summer attire and the beige clutch just adds to the ‘oomph’ factor. <br />Price: Top (Rs 1,299), shorts (Rs 799) and clutch <br />(Rs 1,299).<br /><br /><br /></p>